Det blev boybandet One Direction, som havde den bedste prishøst til MTV Video Music Awards.
Louis Tomlinson, Zayn Malik, Liam Payne, Harry Styles og Niall Horan vandt Most Share-Worthy Video, Best Pop Video for What Makes You Beautiful og Best New Artist.
Alle vinderne
Best Video With A Message - Demi Lovato, Skyscraper
Most Share-Worthy Video - One Direction, What Makes You Beautiful
Best Electronic Dance Music Video - Calvin Harris, Feel So Close
Best Pop Video - One Direction, What Makes You Beautiful
Best Male Video - Chris Brown, Turn Up The Music
Best Hip-Hop Video - Drake, HYFR
Best Female Video - Nicki Minaj, Starships
Best Rock Video - Coldplay, Paradise
Best New Artist - One Direction, What Makes You Beautiful
Video of the Year - Rihanna, We Found Love